Americans are Forced to Think About Energy Sources in Thought-Provoking Film

Hidden Cameras Capture People Charging Devices at an Airport in Ad for NRG

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Recent news stories (such as the guy who leapt up on a Broadway stage to try to charge his phone) have highlighted how obsessed we all are with charging our devices, but how many people ever think about where their power comes from?

This film, from green energy firm NRG, forces some American airport customers to have that thought. It was shot at one of the busiest airports in the U.S., capturing the footage from a charging station with a hidden camera network. As they went to charge their devices, words appeared on the wall above the power supply: "Wind," "Solar" and "Fossil Fuels." They make their choices accordingly, but the film is intended to remind us all that charging actually comes from somewhere. It was created by Droga5, which announced NRG as a client earlier this month.

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About

Credits
Date
Jul 30, 2015
Agency:
Droga5 New York
Client:
NRG
Creative Chairman:
David Droga
CCO:
Ted Royer
Executive Creative Director:
Neil Heymann
Creative Director:
Rick Dodds
Creative Director:
Steve Howell
Copywriter:
German Rivera Hudders
Art Director:
J.J Kraft
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Matt Nowak
Head of Integrated Business Affairs:
Dianne Richter
Global Chief Strategy Officer:
Jonny Bauer
Sr. Integrated Production Business Manager:
Matt Friday
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Strategy Director:
Dan Wilkos
Sr. Communications Strategist:
Elsa Stahura
Communications Strategist:
Parks Middleton
Social Strategy Director:
Tom Hyde
Senior Social Strategist:
Calvin Stowell
Group Account Director:
Matt Ahumada
Account Director:
Kristoffer Aldorsson
Account Manager:
Michelle Villarreal
Project Manager:
Connor Hall
Designer:
April Pascua
Production Company:
Stink
Director(s):
Kosai Sekine
DOP:
Dimitri Karakatsanis
DOP:
Michael Svitak
Executive Producer:
James Cunningham
Producer:
Scott Pourroy
Editorial:
Lost Planet NY
Editor:
Charlie Johnston
Assistant Editor:
Epy Carrieri
Assistant Editor:
Steven San Miguel
Executive Producer:
Krystn Wagenberg
Producer:
Taylor Colbert
EP/Head of Production:
Sean Costelleo
Producer:
Mandy Harris
Colorist:
Michael Rossiter
VFX Supervisor:
Jade Kim
2D Lead Artist:
David Forcada
A Place Called New York:
Hiroko Sebu
Sound:
Jodi Levine
Sound Design:
Tim Barnes

See more credits

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