Americans are Forced to Think About Energy Sources in Thought-Provoking Film

Hidden Cameras Capture People Charging Devices at an Airport in Ad for NRG

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Recent news stories (such as the guy who leapt up on a Broadway stage to try to charge his phone) have highlighted how obsessed we all are with charging our devices, but how many people ever think about where their power comes from?

This film, from green energy firm NRG, forces some American airport customers to have that thought. It was shot at one of the busiest airports in the U.S., capturing the footage from a charging station with a hidden camera network. As they went to charge their devices, words appeared on the wall above the power supply: "Wind," "Solar" and "Fossil Fuels." They make their choices accordingly, but the film is intended to remind us all that charging actually comes from somewhere. It was created by Droga5, which announced NRG as a client earlier this month.

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Jul 30, 2015
Droga5 New York
Creative Chairman:
David Droga
Ted Royer
Executive Creative Director:
Neil Heymann
Creative Director:
Rick Dodds
Creative Director:
Steve Howell
German Rivera Hudders
Art Director:
J.J Kraft
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Matt Nowak
Head of Integrated Business Affairs:
Dianne Richter
Global Chief Strategy Officer:
Jonny Bauer
Sr. Integrated Production Business Manager:
Matt Friday
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Strategy Director:
Dan Wilkos
Sr. Communications Strategist:
Elsa Stahura
Communications Strategist:
Parks Middleton
Social Strategy Director:
Tom Hyde
Senior Social Strategist:
Calvin Stowell
Group Account Director:
Matt Ahumada
Account Director:
Kristoffer Aldorsson
Account Manager:
Michelle Villarreal
Project Manager:
Connor Hall
April Pascua
Production Company:
Kosai Sekine
Dimitri Karakatsanis
Michael Svitak
Executive Producer:
James Cunningham
Scott Pourroy
Lost Planet NY
Charlie Johnston
Assistant Editor:
Epy Carrieri
Assistant Editor:
Steven San Miguel
Executive Producer:
Krystn Wagenberg
Taylor Colbert
EP/Head of Production:
Sean Costelleo
Mandy Harris
Michael Rossiter
VFX Supervisor:
Jade Kim
2D Lead Artist:
David Forcada
A Place Called New York:
Hiroko Sebu
Jodi Levine
Sound Design:
Tim Barnes

See more credits

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