Creativity

Insurance Firm Highlights Safety With 'Crashed Car Showroom' in Sydney

Visitors To NRMA's Showroom Can Experience What It's Like To Be A Crash Test Dummy

Published on Mar 18, 2014

Editor's Pick

In Sydney, insurance brand NRMA is highlighting driver safety by opening a "Crashed Car Showroom," putting crumpled vehicles on display with a number of interactive features. At the "Crashed Car Showroom," which is open from today until March 27th, visitors will be able to see the impact of a head-on collision, explore a dissected car, have a go at being a crash test dummy, find out how good their driving concentration is with a simulator game and more. Whybin/TBWA Sydney developed the idea.

The insurance advertiser is known for its unusual branding ideas with Whybin/TBWA, including interactive bus shelters that allow people to manipulate 3D models of cars and listen to a built-in car stereo via their mobile phones.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 18, 2014
Agency:
Whybin/TBWA Sydney
Client:
NRMA Insurance
Digital Agency:
Digital Arts Network
Event Agency:
Alfred
PR Agency:
Eleven PR

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.