Creativity

NRMA Insurance: Interactive Bus Stop

Outdoor you'll want to play with.

Published on May 04, 2012

Editor's Pick

As part of its continuing campaign of unusual efforts to showcase the broad reach of NRMA's auto insurance offerings, Whybin/TBWA/Tequila unveiled a new interactive outdoor ad that allows passersby to use Panasonic's time of flight sensor (similar to Microsoft Kinect) to manipulate a model of a 3D car and its many parts. The point being, to show consumers the "extras" that NRMA automatically covers, unlike other insurance brands. Previously, the brand released this outdoor ad that featured a real sound stystem, which users could control via their own mobile phones.

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About

Credits

Date
May 04, 2012
Agency:
Whybin/TBWA/Tequila
Client:
NRMA Insurance
Media Agency:
Mediacom
Media Owner:
JC Decaux
Technology Provider:
Panasonic
Technology Provider:
Control Logic

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