Creativity

NRMA: Interactive Bus Stop

Music while you wait, courtesy of your car insurance.

Published on Feb 15, 2012

Editor's Pick

Commuters get a musical treat from NRMA Insurance and Whybin/TWA/Tequila. To remind them about how much they love their custom car stereos--and that they should probably have the proper auto insurance to protect them, the agency created this interactive bus shelter equipped with--its very own car stereo. Located at Wynyard Station in Sydney, the shelter stereo actually works, with the help of consumers' mobile phones. People use a QR code or URL where they can Like the NRMA Facebook page, which then lets them pick a tune to play through the shelter's speakers instantaneously as they wait. Cute idea and nice tie-in to the product, although we're wondering how many folks would choose this over their own no-Like required iPod selections.

The shelter just went live this week and is part of a broader campaign emphasizing NRMA's broad Comprehensive Car Insurance, which it asserts covers extras that other brands might not.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 15, 2012
Agency:
Whybin/TBWA/Tequila
Client:
NRMA

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.