This Cool Fashion Film About a Sleepwalking Adventure Makes Pajamas Look Badass

Rodrigo Saavedra Directs Video for Sweden's Nufferton With Music by Niki & Dove

By Alexandra Jardine. Published on Sep 06, 2017

Editor's Pick

A young woman goes on a magical sleepwalking adventure with her dog in a cool, stylish new fashion film/music video for Swedish sleepwear brand Nufferton.

The brand's tagline is "Dreamed Up in Sweden," created by creative agency Golf, a new venture launched by BBH New York and Mother London alumni Henrik Düfke and Felipe Montt. The pair engaged Landia/The Directors Bureau director Rodrigo Saavedra to shoot the film, which shows the heroine clad in her stylish Nufferton pajamas throughout, and collaborated with Swedish band Niki & the Dove, whose "Coconut Kiss" serves as the soundtrack.

The story starts with the young woman arguing with her boyfriend on the phone in her cool urban apartment, then noticing that he's changed his Facebook status to "single." After staring bitterly at his page, and also idly noticing an ad for "seven nights in Barbados," she falls asleep, but her dog has other ideas, taking her sleepwalking into the city. There, she imagines herself on a tropical island, eventually coming face- to-face with her (former?) boyfriend.

The film is fulll of groovy attitude and witty touches (like the fact that Stockholm is full of sleepwalking dog-owners). Pajamas have never looked so badass.

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Sep 06, 2017
Production Company:
The Directors Bureau
Rodrigo Saavedra
Niki & The Dove
Director of Photography:
Pierre de Kerchove
Jamie Foord
Editorial Company:
Rock Paper Scissors
Clan VFX
Sound Design:
Color Grading Company:
Marla Colour Grading
Color Grading Coordinator:
Flavia Gannam
Fernando Lui

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