Creativity

Nurun: The Flash Files

While Flash has practically been a cornerstone of interactive executions, it's had its share of detractors. The main issues with the Macromedia software seem to rest not on its creative limitations, but its functionality. So to address th

Published on Jun 11, 2007

Editor's Pick

While Flash has practically been a cornerstone of interactive executions, it's had its share of detractors. The main issues with the Macromedia software seem to rest not on its creative limitations, but its functionality. So to address this problem and dispel notions that Flash is overly faulty, the development team at Nurun | Ant Farm Interactive created, not so ironically, a Flash-based site to make their case.



Dubbed "The Flash Files," the homepage is a virtual desktop with the coffee cup, lamp, monitor glare and a half-dozen file folders each offering explanations on specific Flash criticisms. Among the topics addressed are "Flash is a discouraging plug-in," "Flash cannot be optimized to be search engine-friendly" and "User behavior cannot be monitored on a Flash website." The Nurun gang appears to have done its research in coming up with their defenses and suggestions, as each reads like a thesis without being overly tech-focused. While the agency probably won't find an overabundance of backlash from the interactive community when it comes to its pro-Flash views, Nurun has nonetheless given non-believers some keen insight to ponder and perhaps less room to argue.

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About

Credits

Date
Jun 11, 2007
Client:
Nurun

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