Creativity

Nutro: What's Real? What's Not?

The Truman Show... for dogs.

Published on Aug 17, 2011

Editor's Pick

Dog food-maker Nutro and BBDO San Francisco want you to question what real is. In a new television spot directed by Iain MacKenzie, a dog owner is seen playing fetch with her pup when the stick she's throwing gets caught in Truman Show-esque barrier.

The message: Just like The Matrix fools you, so can your dog food. Nutro's products are all-natural and real, the way you should expect your reality to be.

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About

Credits

Date
Aug 17, 2011
Agency:
BBDO San Francisco
Client:
Nutro
Executive Creative Director:
Mike McKay
CD/Writer:
Jack Harding
ACD/Art Director:
Page Kishiyama
Producer:
Lindsey Wood
Director:
Iain Mackenzie
Production Company:
Paydirt Productions
Executive Producer:
Jonathan Ker
Producer:
Skot Bright
Editorial:
Union Editorial
Editor:
Einar
Producer:
Rob McCool
VFX:
Resolution LA
Mix:
Play Santa Monica
Music Company:
Human

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