Creativity

Nuun: Pack design

Color appeal

Published on Mar 04, 2011

Editor's Pick

Sports hydration brand Nuun has undergone a redesign through Seattle and London-based agency Creature. Using contrasting and complementary colors, the packaging is designed to move away from the science-heavy nature of the category and attract a broader range of consumers.

There's also a revamped website including a NuunClub page, which explains more about the brand's sports fundraising program; and information about Nuun's brand ambassadors, including golfers Paul Casey, Lucas Glover, and Davis Love, Olympic skate skier Holly Brooks and cyclist Jeremiah Bishop.

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About

Credits

Date
Mar 04, 2011
Agency:
Creature
Client:
Nuun

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