Creativity

NY Lottery Throws a Giant Check in New Yorkers' Faces to Promote $34 Million Jackpot

Roving Out of Home Effort Helps People Visualize the Winnings

By Ann-Christine Diaz. Published on Aug 19, 2015

Editor's Pick

McCann New York has been doing some fun things for the NY Lottery lately, like its search for a missing millionaire from earlier this month. Today, to promote the nearly record-breaking $34 million jackpot for the New York Lotto tonight, it's literally stopping traffic in the city.

The agency created a humongous, 34-foot check that's travelling along streets with the help of the #bigcheck squad, reminding people that yeah, the winnings will certainly be big.

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About

Credits

Date
Aug 19, 2015
Agency:
McCann Erickson New York
Client:
NY Lottery

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