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NY Lottery: Happy Holidays in an Instant

Lighting up.

Editor's Pick

This season, bus shelters -- of all things -- have been making us happy, thanks to DDB NY's continuing good work for the New York Lottery. The agency gives ads in the shelters a jolt of electricity with five installations written out using 1,800 bulbs each, placed all over New York City. While "Miracle in the Bodega on 34th Street" might be a cute way to bring lottery into your holiday gift discussions, we're not entirely sure that present will "light up someone's holiday." So unless you're giving two gifts this year, tread cautiously.

The installations also take the form of print ads, in AM New York, Metro, the Daily News, the New York Post and Newsday and on digital banners. See all the installations on the right.

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About

Credits
Date
Dec 05, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
NY Lottery
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Art Director:
Michael Kushner
Associate Creative Director:
Tony Bartolucci
Associate Creative Director:
Colin Lapin
Executive Creative Director/Art Director:
Menno Kluin
Designer:
Juan Carlos Pagan
Head of Production:
Ed Zazzera
Executive Producer:
Teri Altman
Print Producer:
Christie Dwyer
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