The New York Lottery Has an Amazing Idea for Taming That Cord Monster

Scratch-Offs Introduce a Bit of Fun Into Mundane 9-5 Life

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The mundane world of office life becomes so much more colorful in McCann New York's latest for the New York lottery. In one ad, a couple of white collars take a break by the water cooler and contemplate whether a carpet stain looks more like Australia or a western omelet, until their boss comes along with a more brilliant observation.

Another ad shows an IT guy's brilliant idea for making a massive cord monster something he can enjoy when he's bored out of his skull. The point of all this is that the humdrum 9-5 grind gives us plenty of time to dwell on the dull, so why not take a break from the beige with a New York Lottery Scratch-Off game?

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About

Credits
Date
Feb 10, 2016
Agency:
McCann New York
Client:
NY Lottery
North American Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
ECD:
Mat Bisher
ECD:
Grant Smith
Copywriter:
Molly Wilkof
Art Director:
Zoe Kessler
Chief Production Officer:
Nathy Aviram
Senior Integrated Producer:
Chance Basset
Executive Music Producer:
Eric Johnson
Music Producer:
Michael Ladman
Group Account Director:
Lauren LaValle
Account Supervisor:
Geordie Larratt-Smith
Account Executive:
Rachel Heiss
Project Manager:
Steve Marchione
Production Company:
Biscuit Filmworks
Director:
Aaron Stoller
Post-Production:
PS260
Editor:
JJ Lask
VFX:
Suspect
Color:
CO3
Colorist:
Tim Masick
Radio Production:
Sonic Union
Sound Engineer:
Steve Rosen
Music and Sound Design:
Tonefarmer

See more credits

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