Creativity

The New York Lottery Has an Amazing Idea for Taming That Cord Monster

Scratch-Offs Introduce a Bit of Fun Into Mundane 9-5 Life

By Ann-Christine Diaz. Published on Feb 10, 2016

Editor's Pick

The mundane world of office life becomes so much more colorful in McCann New York's latest for the New York lottery. In one ad, a couple of white collars take a break by the water cooler and contemplate whether a carpet stain looks more like Australia or a western omelet, until their boss comes along with a more brilliant observation.

Another ad shows an IT guy's brilliant idea for making a massive cord monster something he can enjoy when he's bored out of his skull. The point of all this is that the humdrum 9-5 grind gives us plenty of time to dwell on the dull, so why not take a break from the beige with a New York Lottery Scratch-Off game?

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About

Credits

Date
Feb 10, 2016
Agency:
McCann New York
Client:
NY Lottery
North American Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
ECD:
Mat Bisher
ECD:
Grant Smith
Copywriter:
Molly Wilkof
Art Director:
Zoe Kessler
Chief Production Officer:
Nathy Aviram
Senior Integrated Producer:
Chance Basset
Executive Music Producer:
Eric Johnson
Music Producer:
Michael Ladman
Group Account Director:
Lauren LaValle
Account Supervisor:
Geordie Larratt-Smith
Account Executive:
Rachel Heiss
Project Manager:
Steve Marchione
Production Company:
Biscuit Filmworks
Director:
Aaron Stoller
Post-Production:
PS260
Editor:
JJ Lask
VFX:
Suspect
Color:
CO3
Colorist:
Tim Masick
Radio Production:
Sonic Union
Sound Engineer:
Steve Rosen
Music and Sound Design:
Tonefarmer

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