Utopian nonsense that has at it base an anti-intellectual bias. Its proposed solutions are all technical without establishing that problems related to teaching and learning require a technological solution. What's more its slavish attachment to popular culture locks these students into a cultural status quo, rather than encouraging the kind of critical thinking that is fundamental to education. Students do not require a flashy devise, or dependence on personal technology to become engaged by their subjects, they require inspired teachers and genuine resources.
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Nov 30, 2007
Hasan & Partners Helsinki
Forsman & Bodenfors
AMV BBDO London
Ogilvy & Mather - Dublin
SANTO Buenos Aires
Bob's Your Uncle
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BBDO New York
Leo Burnett London
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