NYC TLC: Nissan Taxi of Tomorrow - Car

A new kind of cab.

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Say goodbye to scratched plastic partitions, shrill horns and stinky seats. The venerable NYC cab is getting a makeover from Nissan, with TBWA producing the ad campaign.

Nissan will debut its NV200 model "Taxi of Tomorrow" at the New York Auto Show today, then continue to show at Javits for the week. The taxi will officially replace the Crown Victoria model, over the next few years.

Nissan won the 'Taxi of Tomorrow' contest in May last year, when it pledged to create a NYC cab -- which is an icon in its own right -- from scratch. While it may look like just another cab to you, it's got quite a few design changes that make it a better ride all around. The horn, for one, will be less shrill and the cab in general will be better suited for the rough roads of the Big Apple. An anti-bacterial material is being used for the flooring -- no more stink! -- and the partition is made of a better plastic material.

The taxicab has been promoted through an aggressive ad campaign created by TBWA/Chiat/Day L.A., including outdoor adson billboards and on the top of existing cabs that read: "Limos will be jealous," and "Kept it yellow, changed everything else."

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Apr 03, 2012
TBWA/Chiat/Day Los Angeles
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