Ever reflexively reach for your phone while driving because it gave you an audible alert of an incoming message? You know that's dangerous, right?
Of course you do -- we all do -- and it's important to be reminded of that. Which is just what the NZ Transport Agency, a division of the New Zealand government, does in this 45-second ad that's part of its "Drive Phone Free" initiative. But instead of serving up a standard earnest PSA, the ad, out of Clemenger BBDO, plays like a mini sitcom, with driver after driver shown reaching for their phone only to be prevented from doing so, in rather unexpected ways, by their passengers.
Slight spoiler: There are multiple instances of surprise, hard-to-read hand contact -- and some amusingly weirded-out looks on the drivers' faces. Adding to the comic effect: The spot's soundtrack is a cover of Lionel Richie's sappy classic "Hello." The point it to "Put your passengers first."
For a more touching use of Mr. Richie's ballad, check out this ad from Dignity Health.