Creativity

This Very Funny Anti-Texting-While-Driving PSA Will Have You at 'Hello'

Sappy Lionel Richie Classic Used to Perfect Effect in New Spot Out of Clemenger BBDO

By Simon Dumenco. Published on Mar 29, 2016

Editor's Pick

Ever reflexively reach for your phone while driving because it gave you an audible alert of an incoming message? You know that's dangerous, right?

Of course you do -- we all do -- and it's important to be reminded of that. Which is just what the NZ Transport Agency, a division of the New Zealand government, does in this 45-second ad that's part of its "Drive Phone Free" initiative. But instead of serving up a standard earnest PSA, the ad, out of Clemenger BBDO, plays like a mini sitcom, with driver after driver shown reaching for their phone only to be prevented from doing so, in rather unexpected ways, by their passengers.

Slight spoiler: There are multiple instances of surprise, hard-to-read hand contact -- and some amusingly weirded-out looks on the drivers' faces. Adding to the comic effect: The spot's soundtrack is a cover of Lionel Richie's sappy classic "Hello." The point it to "Put your passengers first."

For a more touching use of Mr. Richie's ballad, check out this ad from Dignity Health.

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About

Credits

Date
Mar 29, 2016
Agency:
Clemenger BBDO
Client:
NZ Transport Agency

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