Creativity

NZTA: Flying Objects

Everything keeps moving.

Published on May 22, 2012

Editor's Pick

Say what you will about clever, creative twists. Sometimes, the best way to get your point across about a serious issue like driving too fast is to just show what happens when you do. A harrowing spot by Clemenger BBDO Wellington for NZTA sees director Derin Searle show you, in detailed slow-motion, what happens -- not only on the outside, but also on the inside -- when you are in a car crash. After all, cars have evolved, but the human body hasn't, and in a crash, your internal organs are just another object thrown forward.

All effects, other than the hood of the car crumpling, were done in-camera, and to show the bodies of the actors/dolls moving forward, the car was hung, vertically, to show what happens when the car stops -- but everything inside keeps moving. The internal organs sequences were shot by putting models inside containers filled with water.

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About

Credits

Date
May 22, 2012
Agency:
Clemenger BBDO Wellington
Client:
NZTA
ECD:
Philip Andrew
Creative Director:
Brigid Alkema
Art Director:
Michael DeTullio
Copywriter:
Dan Moth
Agency Producer:
Martin Gray
Prod. Co.:
Finch
Director:
Derin Seale
Producer:
Camillo Spath
Exec. Producer:
Rob Galluzzo
Exec. Producer:
Karen Bryson
DOP:
Danny Ruhlmann
Gaffer:
Pete Gilmour
Key Grip:
Jim Rowe
Sound Designer:
Simon Lister
Art Director:
Mick Coote
Editor:
Bernard Garry
Editing:
The Editors
Post:
Fin Design + Effects
Music:
Nylon
Writer:
Alex Metson
Writer:
Emily Beautrais

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