O Fio: Top Drunks

A taxi trumps everything.

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Editor's Pick

Brazilian bar O Fio and agency ageisoabar in Sao Paolo created these top-trumps style cards, Top Drunks, to distribute to customers as an anti drink-drive measure. Handed out by waiters, the cards compare the number of victims, speed and blood alcohol level of the drivers in car accidents. The "top trump" card is the Super-Taxi card, for which there are no victims.

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About

Credits
Date
Mar 07, 2013
Agency:
ageisobar Sao Paolo
Client:
O Fio
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Art Director:
Cristiano Rodrigues
Art Director:
Cicero Souza
Copywriter:
Daguito Rodrigues
Copywriter:
Ricardo Porto
Copywriter:
Nicholas Bergantin
Category
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