Creativity

O2: Load and Go - Go

A branded content series that plays on a popular Brit series

Published on Sep 09, 2009

Editor's Pick

British mobile company O2 launches its new Load & Go service with a branded content series that appears during commercials breaks in the popular Channel 4 show, Hollyoaks.

Created by agency The Outfit and directed by Gordon Anderson out of Academy Films' content division, the branded episodes incorporate plot points from the adjacent Hollyoaks episode.

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About

Credits

Date
Sep 09, 2009
Agency:
The Outfit
Client:
O2
Creative Director:
Niall Murdoch
Production Company:
Academy Films
Director:
Gordon Anderson
Executive Producer:
Simon Cooper
Head of Content:
James Cunningham
Producer:
Rhun Francis
Director of Photography:
Ed Rutherford
Editor:
Sam Williams
Online:
CrowTV

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