The 'Be More Dog' Cat Is Now an Astronaut (Er, Catstronaut?)

Framestore and VCCP Bring the Fiesty Feline Back for O2 in This Play on 'Gravity'

Published on

Editor's Pick

London-based VFX house Framestore sprinkles some of its Oscar-winning fairy dust on this latest ad for British telecom giant O2. The team behind the visual effects for Alfonso Cuaron's "Gravity" has created this intergalactic spot titled "Simplicity" for creative agency VCCP. Here, the same cat that vowed to "Be More Dog" last year (you sort of need to have watched that spot for this new spot to make sense) dons a spacesuit and continues his canine phase.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 29, 2014
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age