The 'Be More Dog' Cat Is Now an Astronaut (Er, Catstronaut?)

Framestore and VCCP Bring the Fiesty Feline Back for O2 in This Play on 'Gravity'

Published on Oct 29, 2014

Editor's Pick

London-based VFX house Framestore sprinkles some of its Oscar-winning fairy dust on this latest ad for British telecom giant O2. The team behind the visual effects for Alfonso Cuaron's "Gravity" has created this intergalactic spot titled "Simplicity" for creative agency VCCP. Here, the same cat that vowed to "Be More Dog" last year (you sort of need to have watched that spot for this new spot to make sense) dons a spacesuit and continues his canine phase.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 29, 2014
Visual Effects:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.