Oasys Mobile: Pherotones

Love is in the air...or maybe it's just the ringing of a Pherotone. Hard to tell the difference, thanks to McKinney's titillating viral effort. The campaign originally launched in January, creating a stir throughout the online communi

Editor's Pick
Love is in the air...or maybe it's just the ringing of a Pherotone. Hard to tell the difference, thanks to McKinney's titillating viral effort. The campaign originally launched in January, creating a stir throughout the online community with the news that intimacy expert Dr. Myra Vanderhood had discovered special ringtones scientifically proven to incite intense sexual desire in anyone within earshot. A widely seen web video provided evidence of these alleged Pherotones in action, and the word continued to spread through posters, blog chatter and live Q&A events with Dr. Vanderhood herself. A month later, the Pherotones phenomenon was revealed to be an elaborate marketing campaign for mobile lifestyle portal Oasys Mobile. But those who continue to cling to the scientific potential of mobile mojo can still download their very own Pherotones at Pherotones.com and OasysMobile.com.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 14, 2006
Production Company:
The Viral Factory
Client:
Oasys Mobile
Executive Creative Director:
David Baldwin
Group Creative Director:
David Cook
Associate Creative Director:
Jason Musante
Associate Creative Director:
Matt Fischvogt
Art Director:
Owen Tingle
Interactive Art Director:
Justin Smith
Copywriter:
Colin Dodd
Programmer:
Brad Patterson
Director:
Henry Littlechild
Agency:
McKinney
Art Director:
Ryan O'Hara Theisen
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age