Creativity

German Home Improvement Chain Uses Renovated Buildings As Billboards

OBI Transformed Buildings Near Its Stores To Show How DIY Makes A Difference

Published on Mar 18, 2014

Editor's Pick

OBI, Germany's largest home improvement retailer, has come up with a creative way to advertise its services in a competitive market where DIY stores are having a tough time and advertising in the sector has become generally blatant and low-budget. Agency Jung von Matt, Elbe picked run-down buildings close to OBI stores and renovated billboard-sized sections of them, adding an OBI logo and turning the renovated rectangles into outdoor advertising. Peeling paint and crumbling facades were spruced up attractively, showing exactly how renovating a home can make a difference.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 18, 2014
Agency:
Jung von Matt Elbe
Chief Creative Officer:
Dörte Spengler-Ahrens
Client:
OBI
Chief Creative Officer:
Jan Rexhausen
Creative Director:
Felix Fenz
Creative Director:
Alexander Norvilas
Art Director:
Michael Wilde
Art Director:
Max Pilwat
Art Director:
Michael Hess
Copywriter:
Felix Fenz
Creative Team:
Max Pilwat
Creative Team:
Michael Wilde

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.