German Home Improvement Chain Uses Renovated Buildings As Billboards

OBI Transformed Buildings Near Its Stores To Show How DIY Makes A Difference

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OBI, Germany's largest home improvement retailer, has come up with a creative way to advertise its services in a competitive market where DIY stores are having a tough time and advertising in the sector has become generally blatant and low-budget. Agency Jung von Matt, Elbe picked run-down buildings close to OBI stores and renovated billboard-sized sections of them, adding an OBI logo and turning the renovated rectangles into outdoor advertising. Peeling paint and crumbling facades were spruced up attractively, showing exactly how renovating a home can make a difference.

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About

Credits
Date
Mar 18, 2014
Agency:
Jung von Matt Elbe
Chief Creative Officer:
Dörte Spengler-Ahrens
Client:
OBI
Chief Creative Officer:
Jan Rexhausen
Creative Director:
Felix Fenz
Creative Director:
Alexander Norvilas
Art Director:
Michael Wilde
Art Director:
Max Pilwat
Art Director:
Michael Hess
Copywriter:
Felix Fenz
Creative Team:
Max Pilwat
Creative Team:
Michael Wilde
Category
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