This Mother's Day Campaign Raises the Prices of Stuff Your Mom Doesn't Want

A Different Take on Gifting From Peruvian Retailer Oechsle

By Alexandra Jardine. Published on May 08, 2017

Editor's Pick

Peruvian retailer Oechsle has come up with a fresh take on gifting for Mother's Day this year.

The department store, via agency Fahrenheit DDB in Lima, gathered a group of moms for research and asked them about the worst Mother's Day gifts they'd ever received. As a result, it's massively inflated the prices on all the kinds of gifts NOT to get your mom (think household appliances, cooking equipment, irons and the like). The idea -- to get customers thinking harder about the kind of gift that would really please her.

It's an innovative idea, which, in taking a different look at promotions, kind of reminds of us of Harvey Nichols' Sorry I Spent It on Myself campaign.

The campaign, promoting Mother's Day in Peru on May 14, launched in stores on April, and is running on social media, in print and outdoor.

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May 08, 2017
Fahrenheit DDB
Executive Creative Director:
Ricardo Chadwick
Executive Account Director:
Alberto Goachet
Creative Director:
Sergio Franco Tosso
Head of Art:
Luciano Leone
Hugo Elespuru
Art Director:
Yoshi Ishikawa
Agency Producer:
Vane Díaz
Agency Producer:
Alexandra Barrio
Production Company:
Senor Z

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