Creativity

This Mother's Day Campaign Raises the Prices of Stuff Your Mom Doesn't Want

A Different Take on Gifting From Peruvian Retailer Oechsle

By Alexandra Jardine. Published on May 08, 2017

Editor's Pick

Peruvian retailer Oechsle has come up with a fresh take on gifting for Mother's Day this year.

The department store, via agency Fahrenheit DDB in Lima, gathered a group of moms for research and asked them about the worst Mother's Day gifts they'd ever received. As a result, it's massively inflated the prices on all the kinds of gifts NOT to get your mom (think household appliances, cooking equipment, irons and the like). The idea -- to get customers thinking harder about the kind of gift that would really please her.

It's an innovative idea, which, in taking a different look at promotions, kind of reminds of us of Harvey Nichols' Sorry I Spent It on Myself campaign.

The campaign, promoting Mother's Day in Peru on May 14, launched in stores on April, and is running on social media, in print and outdoor.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 08, 2017
Agency:
Fahrenheit DDB
Client:
Oechsle
Executive Creative Director:
Ricardo Chadwick
Executive Account Director:
Alberto Goachet
Creative Director:
Sergio Franco Tosso
Head of Art:
Luciano Leone
Copywriter:
Hugo Elespuru
Art Director:
Yoshi Ishikawa
Agency Producer:
Vane Díaz
Agency Producer:
Alexandra Barrio
Production Company:
Senor Z
Director:
Bacha
Director:
Chinon

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.