Creativity

A Bullet Hole Serves as a Symbol of Hope in This Chicago Monument

Off the Street Club and Energy BBDO Transform Artifact of Violence Into Empowering Message

By Ann-Christine Diaz. Published on Oct 17, 2016

Editor's Pick

In August, data from the Chicago Police Department showed that the city had endured its most violent month in 20 years, according to the Chicago Tribune. But the children's organization Off the Street Club, along with Energy BBDO, erected an unusual monument to deliver a message of hope amidst the despair.

OTSC's mission is to bring education, safety and encouragement to kids in West Garfield Park, Chicago's most violent neighborhood. The walls of its headquarters feature bulletproof windows, at least one of which has not gone unscathed protecting the children inside from gunfire.

OTSC and Energy BBDO removed an already existing bullet hole from the window and transplanted it to Chicago's Tribune Tower, which is adorned with fragments of monuments from around the world. Sitting alongside the other historical objects, the installation reads, "This bullet hole is from one of the most dangerous neighborhoods in America, located just miles from here. A place where 6,750 children grow up surrounded by violence, gangs, poverty and drugs. Off the Street Club is their only source of hope and place of refuge in a neighborhood that has been reduced to a warzone."

The work then leads passersby to the site HopeIsTougher.com, where you can view a touching story from Warren, whose own cousin was killed right outside his home and who has been empowered and has found haven at OTSC.

The installation will remain outside the Tribune Tower through October 25.

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About

Credits

Date
Oct 17, 2016
Agency:
Energy BBDO Chicago
Chief Creative Officer:
Andrés Ordoñéz
Client:
Off the Street Club
Creative Director:
Pedro Pérez
Creative Director:
Josh Gross
Associate Creative Director:
Alejandro Juli
Associate Creative Director:
Agustin Ballerio
Lead Designer:
Hung Vinh
Client Service Director:
Lianne Sinclair
Account Director:
Jamie Defer
Executive Producer:
Mitch Monzon
Producer:
Stefanie Spiegel
Post Production Supervisor:
Maria Hinders
Post Production Coordinator:
Becca Sita
Editor:
Eric Law
Director of Photography:
Jason Chiu
Camera Operator:
Garrett Gassensmith
Audio:
Sarah Krohn
Audio:
Katy Mindeman
Assistant Editor:
Geoffrey Neal
Assistant Editor:
Alec Pieper
Assistant Editor:
Austin Andries
Director of Print Production:
Mary Day
Senior Producer:
Currey Dorris
Print Producer:
Marissa Mandarino
Display Fabricator and Customization Studio:
Zing How Design

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