Office Depot: Strange Little Office Beings

Emphasizing the "everything but the kitchen sink" mantra, Office Depot's new promotional microsite lets users create and upload their own SLOBs, or "Strange Little Office Beings." 

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Emphasizing the "everything but the kitchen sink" mantra, Office Depot's new promotional microsite lets users create and upload their own SLOBs, or "Strange Little Office Beings." 

Visitors start off with 100 credits to create their own SLOB, which is done via dragging various office supplies into place, including a file cabinet or a garbage bag for a body, a sharpie or a pair of scissors for arms, a desk lamp or tape dispenser for legs and so forth. Each "part" comes with its own points and strength scale. 

SLOB creators can then register and challenge other participants iin a duel and rack up points, or go against in-house SLOBs to attain further bonus credits. The site also features a gallery of homemade slobs, profile pages and of course, a link to shop direct OfficeDepot.com.

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About

Credits
Date
Dec 12, 2007
Client:
Office Depot
Agency:
Iris New York
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