OfficeMax: Elf/Scrooge Yourself

Continuing in the spirit of last year's successful viral initiative "Elf Yourself" (40 million visits a

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Continuing in the spirit of last year's successful viral initiative "Elf Yourself" (40 million visits and counting), EVB and Toy, New York once again join forces to bring some user-generated holiday spirit in the name of OfficeMax by allowing visitors to place their smiling mug on a group of dancing elves--only this time with a twist.

With its extension "Scrooge Yourself," users can put a little coal in the stocking by uploading and planting their best grimaces on the suited, cane-sporting body of the noted crotchety curmudgeon, or just hit random to sport recently uploaded photos and eventually send to friends. 

But the real stocking stuffer continues to be the myriad of cheeky online destinations surrounding the campaign, which Toy has revived from the previous year's effort including "Roast a Turkey," "Reindeer Arm Wrestling," "Shake the Globe" and of course, "North Pole Dancing." 

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About

Credits
Date
Nov 21, 2007
Client:
OfficeMax
Agency:
Toy New York
Chief Creative Officer (Toy):
Ari Merkin
Art Director (Toy):
Tiffany McKee
Art Director (Toy):
Jason Stefanik
Copywriter (Toy):
Alex Taylor
Agency (EVB):
EVB
Executive Creative Director/Director:
Jason Zada
Art Director:
Max Menath
Copywriter:
Chelsea Tucker
Designer:
Francisco Tavares
Producer:
Maggie O'Brien
Technical Lead:
Nick Mitrousis
Motion Designer:
Shawn Myers
Motion Designer:
Jason Jobe
Music/Sound Design:
Mophonics Mophonics
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