OfficeMax: Holiday Gifts

The holiday shopping frenzy is on, which means it's time to stock up on all your gift-giving needs at...OfficeMax?! Strange but true, according to a new online campaign for the office supply superstore. To spread the word about OfficeMax&

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The holiday shopping frenzy is on, which means it's time to stock up on all your gift-giving needs at...OfficeMax?! Strange but true, according to a new online campaign for the office supply superstore. To spread the word about OfficeMax's hidden treasure trove of holiday gift options, agency Toy tapped eight different interactive agencies to create no less than twenty "gifts" in the form of fun holiday websites, all linked by the familiar yellow OfficeMax tab. "Yeah, making twenty websites is a little crazy—but so is the idea of getting people to shop for holiday gifts at an office store," laughs Toy executive creative director Ari Merkin. "We just wanted to get on the radar and make that holiday connection with people. The sites weren't a smaller piece of a larger campaign, they are the campaign. There's no traditional media supporting this. If you roll over the OfficeMax tab, there are links to take you to each of the sites. This way they can all support each other. It's a new kind of interactive campaign, and a bit of an experiment."

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About

Credits
Date
Dec 06, 2006
Agency:
Toy New York
Production Company:
Biscuit Filmworks
Interactive Agency:
EVB
Editorial Company:
Final Cut
Interactive Agency:
Grow Interactive
Interactive Agency:
Hello Design
Production Company:
Kinetic Pictures
Interactive Agency:
Mindflood
Production Company:
Reginald Pike
Interactive Agency:
Struck Design
Interactive Agency:
Templar Studios
Interactive Agency:
The Vacuum Design
Interactive Agency:
WDDG
Client:
OfficeMax
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