Oi Telecom: Magical Payphone

Ring, ring.

Published on Dec 17, 2012

Editor's Pick

While picking up a conch shell to speak with the sea is cool, happening upon a magical payphone to speak with Santa might be even better. Oi Telecom in Brazil and agency NBS placed "Magical Payphones" in Rio de Janeiro that let kids speak with "Santa," played by two adorable retired actors from Retiro dos Artistas, an organization for former artists. But the call became truly wonderful when Santa talked the kids through some pretty great surprises, like a choir, or some snow, via projection mapping.

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Dec 17, 2012
NBS Rio de Janeiro
Oi Telecom

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