Creativity

OK Go: Needing/Getting

Parts of this video appeared in a Chevy Super Bowl ad.

Published on Feb 07, 2012

Editor's Pick

Viral video experts OK Go have had quite the week. The band launched an instruction video for Sesame Street, and also had excerpts of this video for "Needing/Getting" appear in Chevy's Sonic Super Bowl ad.

The band said this video, which shows a Sonic outfitted with retractable arms driving a course studded with musical instruments took four days to shoot. No stunt drivers were used, other than lead singer Damian Kulash Jr., who took stunt driving lessons. The video has gone viral -- nothing new for the band -- and was also a good way for Chevy to reach a younger target demographic.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 07, 2012
Client:
OK Go
Production Company:
Caviar Content

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.