OK Go/Range Rover: Dance Through Your City

The band now turns to digital graffiti.

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OK Go, which recently debuted its animated toast video for Last Leaf, is going a little more high tech with its latest creative endeavor, Dance Through Your City, which involves creating a massive digital sign over Los Angeles using GPS, via the Dance Through Your City app created in partnership with Land Rover Evoque. This Wednesday November 17, OK Go will embark on an 8-mile trip through the streets of L.A., during which the musicians will use the app to spell out the band name. As part of the promotion, fans are also encouraged to use the app to create their own artwork, the best of which the band will use in an upcoming video.

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About

Credits
Date
Nov 15, 2010
Agency:
Brooklyn Brothers
Client:
OK Go/Range Rover
Category
Latest Creativity News on Ad Age

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