Creativity

Okamato Condoms: The Okamoto Freedom Project

Helping Singapore to fool around.

Published on Feb 09, 2012

Editor's Pick

Singapore has a reputation for rules, restrictions and lack of privacy, so condom brand Okamoto and TBWA/Tequila Singapore started The Okamoto Freedom projectwith the aim of helping Singaporeans 'get away with it'.

First, it created three new products aimed at helping Singaporeans find new ways to fool around: Urban Camouflage, a set of temporary decals for your car's windows, which makes your car look empty, even when it's not; TipOff, an iPhone app which turns your phone into an early warning device; and Nightcap, a condom hidden in a coaster, which is available at nightspots as well as from the store. 'User guides' to the products can be viewed on YouTube, and they can be puirchased at the Okamoto e-store.

Okamoto is also encouraging consumers to submit their own product ideas at its website. Not only does the best idea win its creator two return tickets from Singapore to Japan (plus free condoms), Okamoto will actually create the winning product idea and add it to the Project.

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About

Credits

Date
Feb 09, 2012
Agency:
TBWA/Tequila - Singapore
Client:
Okamato Condoms

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