Creativity

Okamoto: Disco Neighbor

Ads Via Marcus Thomas Take the Fun Out of Sex

Published on Jul 28, 2015

Editor's Pick

Japanese prophylactics have proved to be a fertile creative muse. A few years back, GT Tokyo created this delightful award-winning love story for Sagami ultra-thin condoms. Now, Cleveland-based Marcus Thomas has debuted a trio of funny new spots promoting Okamoto USA's 004 rubbers, which are just .004 mm thin. The low-budget ads throw the viewers deep into the act and show the drawbacks of wearing barely- there skins -- you'll have to stop thinking about sex just to keep the fun going. But it helps to have Granny, a veggies or a your disco-dancing neighbor as your wingmen.

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About

Credits

Date
Jul 28, 2015
Agency:
Marcus Thomas Cleveland
Client:
Okamoto
Executive Creative Director:
Joanne Kim
Creative Director:
Jim Sollisch
ACD/Art Director:
Eric Holman
Copywriter:
Kevin Delsanter
Digital Illustrator:
Laurie Znidarsic
Stock Footage:
Getty Images
Stock Footage:
iStock

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