Okanagan Spring Brewery: Sponsor Me Spring Case Study

Major sporting events don't need beer sponsorship. You do!

Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer's sponsorship dollars directly to its drinkers. Visitors to sponsormespring.ca could appeal to Okanagan Spring to sponsor their small-scale, backyard or basement social gatherings. The integrated effort saw the brewer become a sponsor of events ranging from Hanging Around After Ed's Soccer Game to Bryn's Tiki Party.

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Full Credits

Agency:
TBWA, Vancouver
Client:
Okanagan Spring Brewery
Creative Director:
Paul Little
Copywriter:
Addie Gillespie
Copywriter:
Jon Murray
Art Director:
Addie Gillespie
Art Director:
Jon Murray
Agency Producer:
Mike Hasinoff
Photogapher:
Johan Wall
Sound Design:
Wave Productions

Date

Aug 19, 2009

Category

Integrated, Case Study

Tags

alcohol

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