Okanagan Spring Brewery: Sponsor Me Spring Case Study
Major sporting events don't need beer sponsorship. You do!
Published on Aug 19, 2009
Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer's sponsorship dollars directly to its drinkers. Visitors to sponsormespring.ca could appeal to Okanagan Spring to sponsor their small-scale, backyard or basement social gatherings. The integrated effort saw the brewer become a sponsor of events ranging from Hanging Around After Ed's Soccer Game to Bryn's Tiki Party.