Okanagan Spring Brewery: Sponsor Me Spring Case Study

Major sporting events don't need beer sponsorship. You do!

Published on Aug 19, 2009

Editor's Pick

Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer's sponsorship dollars directly to its drinkers. Visitors to could appeal to Okanagan Spring to sponsor their small-scale, backyard or basement social gatherings. The integrated effort saw the brewer become a sponsor of events ranging from Hanging Around After Ed's Soccer Game to Bryn's Tiki Party.

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Aug 19, 2009
TBWA Vancouver
Okanagan Spring Brewery
Creative Director:
Paul Little
Addie Gillespie
Jon Murray
Art Director:
Addie Gillespie
Art Director:
Jon Murray
Agency Producer:
Mike Hasinoff
Johan Wall
Sound Design:
Wave Productions

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