Creativity

Okanagan Spring Brewery: Sponsor Me Spring Case Study

Major sporting events don't need beer sponsorship. You do!

Published on Aug 19, 2009

Editor's Pick

Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer's sponsorship dollars directly to its drinkers. Visitors to sponsormespring.ca could appeal to Okanagan Spring to sponsor their small-scale, backyard or basement social gatherings. The integrated effort saw the brewer become a sponsor of events ranging from Hanging Around After Ed's Soccer Game to Bryn's Tiki Party.

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About

Credits

Date
Aug 19, 2009
Agency:
TBWA Vancouver
Client:
Okanagan Spring Brewery
Creative Director:
Paul Little
Copywriter:
Addie Gillespie
Copywriter:
Jon Murray
Art Director:
Addie Gillespie
Art Director:
Jon Murray
Agency Producer:
Mike Hasinoff
Photogapher:
Johan Wall
Sound Design:
Wave Productions

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