Creativity

How Ogilvy Gained Worldwide Headlines by Putting a White Rhino on Tinder

The Late Chris Wall Was a Writer on Campaign for Kenya's Ol Pejeta Conservancy That Went Viral to Raise Donations

By Alexandra Jardine. Published on May 22, 2017

Editor's Pick

Earlier this month, the story that a Southern White Rhino named Sudan was searching for a mate on Tinder went viral around the world.

The story was actually a campaign, for Kenya's Ol Pejeta Conservancy, created by Ogilvy Africa, in partnership with Ogilvy North America. The idea was to use Tinder to find Sudan love through donations to fund the required research into Artificial Reproductive Techniques like IVF that are needed to enable him to breed through one of 7,000 Southern White Rhino surrogates. The aim is to give the critically endangered specifies a chance at survival.

Including print and radio ads as well as an online film, the campaign aunched in 190 countries and 40 languages -- and garnered media headlines worldwide. But another notable point: one of the writers on the campaign was Ogilvy's late vice chairman Chris Wall, who passed away earlier this month.

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About

Credits

Date
May 22, 2017
Agency:
Ogilvy Africa
Client:
Ol Pejeta Conservancy
Regional Creative Director:
Joao Espirito Santo
Group Creative Director:
Alemu Emuron
Group Creative Director:
Maxwell Ngari
Creative Partner:
Kwame Nyong'o
Group Creative Director:
Shashank Jha
Creative Partner:
Robert Osano
Vice Chairman:
Chris Wall
Worldwide Design Director:
Sid Tomkins
Designer:
Peter Hahn
Sound Engineer:
Sean Peevers
Producer:
Thomas Kalume
Project Manager:
Muna Chuba
CEO:
Richard Vigne
Director of International Communications:
Agnes Gomes

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