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Olay: Inverted Commas

For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria. "And that's what the cam

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For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria. "And that's what the campaign is all about
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About

Credits
Date
May 01, 2006
Client:
Olay
Creative Director:
Tony Granger
Creative Director:
Beverly Okada
Creative Director:
Leo Premutico
Creative Director:
Jan Jacobs
Art Director:
Menno Kluin
Copywriter:
Icaro Doria
Agency:
Saatchi & Saatchi New York
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