Olay Puts Fans' Eye Makeup On Times Square Billboard

Facebook app promotes Wow mascara from skincare brand

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To promote its "WOW" mascara, P&G's Olay skincare brand has developed a Facebook app, Wow Eyes, where people can upload photos of their own made-up eyes. Their photo will then be displayed on a giant billboard in Times Square for 15 seconds. Each participant gets a photo of their eye on the billboard, which they can then share with social media friends. The app was developed by Saatchi NY.

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About

Credits
Date
May 15, 2013
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Olay
Creative Director/Art Director:
Chris Chao
Creative Director/Copywriter:
Thom Hackett
Senior Art Director:
Jacquelyn de Jesu
Copywriter:
Ben Schneider
Creative Technologist:
Steve Nowicki
UX:
Robert Moon
Integrated Producer:
Leslie Raymond
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