Creativity

Amy Schumer Gets Read to Rumble in Old Navy's Black Friday Ad

Comedian Opts for Shopping Over Celebrity Fight Night

By Alexandra Jardine. Published on Nov 18, 2016

Editor's Pick

Amy Schumer continues to bring her brand of bubbly humor to Old Navy in a new spot for Black Friday in which she gets ready to take part in a "celebrity boxing match."

Just as in her first spot for the retailer, back in August, Ms. Schumer sends herself up as she completely underestimates what she's in for, thinking it'll be an easy way to make $100K as she approaches the ring to the strains of "Eye of the Tiger." Instead she finds herself facing an unexpectedly fierce opponent and trying to back out. Luckily she discovers there's an easier way to make money, as Old Navy is "giving away $100K every day through Black Friday."

The spot, by Chandelier Creative, is running along side a Spanish language version starring Diane Guerrero from "Orange is the New Black."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 18, 2016
Agency:
Chandelier Creative
Client:
Old Navy

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.