Creativity

Julia Louis-Dreyfus Is a Helmet-Haired Rich Mom in Funny Old Navy Spots

Ms. Louis-Dreyfus and (Fictional) Son Are on the Lookout for Cool Back-to-School Duds for First Day of School

By Felicia Greiff. Published on Aug 04, 2015

Editor's Pick

Old Navy teamed up with Chandelier Creative for two goofy back-to-school spots starring Julia Louis-Dreyfus, who plays a wealthy mom looking for deals on clothes.

Directed by Hungry Man's Wayne McClammy, the two ads are the latest installments of Ms. Louis-Dreyfus's work with Old Navy. In them, she wears a Victoria Beckham-esque wig and asks the local schoolkids where they get their duds, embarrassing her boy in the process. "I look like our lawyer," the son says in one commercial. "Exactly," Ms. Louis-Dreyfus responds. After finding out where the other kids get their clothes, the mom and son pair decide to go immediately to Old Navy for deals.

The spots, called "First Day of School" and "Picture Day," will run though August and September.

A 60-second version of "First Day of School" will run in cinema, and other elements of the campaign will run across social media and radio.

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About

Credits

Date
Aug 04, 2015
Agency:
Chandelier Creative
Client:
Old Navy
Creative Director:
Richard Christiansen
Creative Director:
Lena Kuffner
Associate Creative Director:
Michael Scanlon
Executive Producer:
Sara Fisher
Account Director:
Eileen Eastburn
Production Coordinator:
Camilla Rothenberg
Writer:
Josh Meyers
Writer:
Laura Kraftt
Writer:
Brad Hall
Writer:
Patty Wortham
Writer:
Matt Goldman
Producer:
Chris Noble
Producer:
Jill Andresevic
Production Company:
Hungry Man
Director:
Wayne McClammy
Executive Producer:
Mino Jarjoura
Executive Producer:
Dan Duffy
Line Producer:
Dave Bernstein
DP:
Guillermo Navarro
Editorial:
Final Cut NYC
Editor:
Paul Zucker
Assistant Editor:
Betty Jo Moore
President:
Stephanie Apt
Executive Producer:
Lauren Bleiweiss
Post Producer:
Mackenzie Alexander
Telecine:
Color Collective
Colorist:
Alex Bickel
Producer:
Claudia Guevara
Audio Post:
Sonic Union
Mixer:
Mike Marinelli
VFX Studio:
Significant Others
2D VFX Artist:
Dirk Greene
Producer:
Alek Rost

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