This holiday season, Old Navy is putting "a bird on it." No, not really. But it is tapping the duo behind the hit series "Portlandia," responsible for the "Put a Bird On It" and "Artisanal Knot" sketches, for its holiday campaign. Fred Armisen and Carrie Brownstein will promote the Gap Inc.-owned brand in a campaign beginning this month.
The first spot features the actors relegated to the dreaded kids' table for a holiday party because of their "drab" clothing. A precocious prepubescent, clad in a fashionable shawl-collar sweater, advises the duo to visit Old Navy and get themselves some "clothes that scream holidays." A two-minute, long-form version of the video debuts online today, with a 30-second clip airing on Dec. 6. The San Francisco-based brand will continue to broadcast a series of episodes from the narrative throughout the season, according to Chief Marketing Officer Ivan Wicksteed.
Mr. Armisen and Ms. Brownstein follow in the comedic footsteps of previous spokeswomen including Julia Louis-Dreyfus and Amy Poehler. Chandelier Creative worked on the campaign.
Read more about the campaign in the full-length version of this story at AdAge.com.