Creativity

Old Navy: Sledding & a Movie

A White Christmas where you least expect it.

Published on Dec 13, 2012

Editor's Pick

For now, it doesn't look like we're going to get a white Christmas on the east coast, but our friends out west got one, albeit a bit early, thanks to Old Navy.

As part of its "Holidays All the Way" campaign, this past weekend Old Navy set up a snowscape at the Hollywood & Highland Center in L.A., treating Angelenos to a day of winter-time fun. The event was produced out of Event Lab, and shoppers were invited to sled down a big snowy hill, indulge in hot cocoa and popcorn, take some holiday pictures and win free scarves. In the evening, Old Navy screened "National Lampoon's Christmas Vacation," featuring of course, The Griswolds, who appeared in the brand's holiday spots, created out of Crispin Porter + Bogusky.

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About

Credits

Date
Dec 13, 2012
Client:
Old Navy
Production Company:
Event Lab

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