Creativity

Old Spice: Blown Mind

Powerful.

Published on Jan 12, 2012

Editor's Pick

Old Spice, along with Wieden + Kennedy Portland launched a new ad campaign for Old Spice Red Zone body sprays featuring the return of Terry Crews.

The "Smell is Power" campaign features a total of five separate spots. The opening spot (seen here) will debut during the NFC playoffs game this weekend.

What is super interesting is that the second phase of the campaign will see Old Spice partner with fellow P&G brands Bounce and Charmin in "co-branded" commercials. The spots will start off as regular ads for Bounce or Charmin, then will be taken over by Crews to show how powerful the smell really is.

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About

Credits

Date
Jan 12, 2012
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Andy Laugenour
Copywriter:
Nathaniel Lawlor
Art Director:
Croix Gagnon
Senior Producer:
Lindsay Reed
Assistant Producer:
Dale Nicholls
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Absolutely Productions
Director:
Tim Heidecker
Director:
Eric Wareheim
Executive Producer:
Dave Kneebone
Line Producer:
Joshua Cohen
Director of Photography:
Eli Born
Editorial Company:
Absolutely Productions
Editor/VFX:
Eric Notarnicola
Post Producer:
Joshua Cohen
Post Executive Producer:
David Kneebone
VFX Company:
The Mill - LA
VFX Supervisor:
Phil Crowe
Head of Production/VFX Producer:
Arielle Davis
Flame Artist:
Gareth Parr
Colorist:
Adam Scott
Sound Designer:
Eric Notarnicola
Sound Designer:
Rohan Young
Mix Company:
Lime
Mixer:
Rohan Young
Producer:
Jessica Locke

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