For those of you who found it a bit of a letdown when Fabio announced his appointment as the New Old Spice Guy, turns out Wieden + Kennedy Portland had something special stashed under the B-lister's loincloth. This morning on YouTube and Twitter, the man with the mane threw down a challenge to Isaiah Mustafa aka The Man Your Man Could Smell Like. The "internets duel" will take place tomorrow at 9am PST.
And. . .this just in, The Man Your Man Could Smell Like has accepted Fabio's challenge.