Old Spice: Charmin

Make room for power!

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Editor's Pick

Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good. Odor blocker spokes-muscles Terry Crews carves out new space for the male body spray, in a pair of spots out of Wieden + Kennedy Portland, the first ever co-branded ads featuring Old Spice, and fellow P&G brands Bounce and Charmin. The team recruited Tim Heidecker and Eric Wareheim of Tim and Eric fame to direct. The films have been released on Old Spice's Facebook page and YouTube channel and will launch on broadcast February 6.

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Feb 02, 2012
Wieden + Kennedy Portland
Old Spice
Tim Heidecker
Eric Wareheim
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Andy Laugenour
Nathaniel Lawlor
Art Director:
Croix Gagnon
Senior Producer:
Lindsay Reed
Assistant Producer:
Dale Nicholls
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Absolutely Productions
Executive Producer:
Dave Kneebone
Line Producer:
Joshua Cohen
Director of Photography:
Eli Born
Editorial Company:
Absolutely Productions
Michael Giambra
Eric Notarnicola
Post Producer:
Joshua Cohen
Post Executive Producer:
David Kneebone
VFX Company:
The Mill - LA
VFX Supervisor:
Phil Crowe
Head of Production/VFX Producer:
Arielle Davis
Flame Artist:
Chris Knight
Flame Artist:
Tim Bird
Flame Assistant:
Robert Murdoch
Telecine Producer:
LaRue Anderson
Adam Scott
Sound Designer:
Michael Giambra
Sound Designer:
Rohan Young
Mix Company:
Rohan Young
Jessica Locke

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