Creativity

Von Miller Finds a Giant Deodorant Bottle in the Desert in Old Spice NFL Campaign

Latest Spots Starring Denver Broncos Player Promote Invisible Spray

By Alexandra Jardine. Published on Sep 06, 2017

Editor's Pick

Von Miller, the Denver Broncos linebacker who first appeared in Old Spice's ads a year ago, is back again at the start of the NFL season with a couple of new spots for the brand.

This time the brand has roped in top comedy director Andreas Nilsson to help Miller promote Old Spice's new Invisible Spray anti-perspirant and deodorant (which it heralded with its Invisible Movie a couple of weeks back).

In one of two charateristically quirky spots, Miller breaks out of some kind of alien egg in a desert, asking "Why do I feel so dry?" He goes on to stumble over to a gigantic bottle of Old Spice ("Product placement in my dream? They've gone too far.") and is lit up by an electric current before it's revealed that this is actually some kind of conceptual film that he made, an admission that results in rapturous applause from his team-mates.

Another spot sees him explaining to his coach that he needs to use Invisible Spray because he's "delicate" -- a fact eagle-eyed Broncos watchers may dispute.

The spots are by W&K Portland and Biscuit Filmworks produced.

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About

Credits

Date
Sep 06, 2017
Agency:
Wieden & Kennedy Portland
Client:
Old Spice

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