Run in the Shape of a Guitar, and Maybe Old Spice Will Give You One

Brand's Mobile Site Will Reward You Prizes Shaped Like Your Jogging Route

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Old Spice has tapped into the trend for mapping runs and sharing them on social media with a fun mobile campaign that encourages people to go out and draw a picture with their run to win a prize.

The Dream Runner mobile website lets users upload the shape made by their run, and will send them a corresponding gift (or something akin to one -- prizes awarded so far include "Absolutely useless tiny beads" and a turkey helmet). You can view the gallery of maps and prizes here.

Created by Wieden & Kennedy, it promotes the brand's deodorant and bodywash range, Hardest Working Collection.

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May 17, 2016
Wieden + Kennedy Portland
Old Spice
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