Run in the Shape of a Guitar, and Maybe Old Spice Will Give You One

Brand's Mobile Site Will Reward You Prizes Shaped Like Your Jogging Route

By Alexandra Jardine. Published on May 17, 2016

Editor's Pick

Old Spice has tapped into the trend for mapping runs and sharing them on social media with a fun mobile campaign that encourages people to go out and draw a picture with their run to win a prize.

The Dream Runner mobile website lets users upload the shape made by their run, and will send them a corresponding gift (or something akin to one -- prizes awarded so far include "Absolutely useless tiny beads" and a turkey helmet). You can view the gallery of maps and prizes here.

Created by Wieden & Kennedy, it promotes the brand's deodorant and bodywash range, Hardest Working Collection.

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May 17, 2016
Wieden + Kennedy Portland
Old Spice

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