Creativity

Old Spice: Experience

Experience now has a voice—Bruce Campbell, apparently, as revealed in a new TV spot—and that voice is instructing inexperienced men to visit the "Experience Old Spice" website, created by Wieden + Kennedy and web

Published on Jan 12, 2007

Editor's Pick

Experience now has a voice—Bruce Campbell, apparently, as revealed in a new TV spot—and that voice is instructing inexperienced men to visit the "Experience Old Spice" website, created by Wieden + Kennedy and web agency Domani Studios, in their quest to rectify their experience deficiency. The site sports a comprehensive 50-question Experience Test to separate the seasoned men from the wussy boys (complete with a ridiculously detailed breakdown and analysis of your results), as well as Experience Training tutorials that help amp up your score by teaching you the ins and outs of acting like you have a pair (from understanding football defense diagrams to how to shake hands like a Siberian). Hail to the King, baby.

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About

Credits

Date
Jan 12, 2007
Creative Director:
Mark Fitzloff
Creative Director:
Monica Taylor
Art Director:
Nik Daum
Copywriter:
Val Klump
Senior Interactive Producer:
Darren Himebrook
Agency:
Wieden + Kennedy Portland
Development Partner:
Domani Studios
Client:
Old Spice

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