Creativity

Old Spice: Fabio Hair

Old Spice hires a new (old) stud.

Published on Jul 20, 2011

Editor's Pick

It looks like TMYMCSL, aka Isaiah Mustafa,might be moving on to his next gig now that a new (old) spokestud has stepped up to pimp Old Spice. Golden maned B-Lister and bodice ripper icon Fabio has emerged as the new man behind the deodorant in a series of new spots and print ads out of Wieden + Kennedy Portland. The spots appear on a new Old Spice Youtube Channel NewOldSpiceGuyFabio.com, and also arrived via a spectacular press kit that included, among other things, a big sausage, candles and a "tailor-made" video dedicated to yours truly.

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About

Credits

Date
Jul 20, 2011
Agency:
Weiden + Kennedy Portland
Client:
Old Spice
Creative Director:
Eric Baldwin
Creative Director:
Jason Bagley
Art Director/Copywriter:
Craig Allen
Copywriter/Art Director:
Eric Kallman
Senior Producer:
Lindsay Reed
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
@radical.media
Director:
Craig Allen
Executive Producer:
Donna Portaro
Line Producer:
Kelli Abraham
Director of Photography:
Bryan Newman
Editorial Company:
Arcade Edit
Editor:
Paul Martinez
Assistant Editor:
Pete D'Andrea
Post Producer:
Amburr Farls
Post Executive Producer:
Deanne Mehling
VFX Company:
The Mill
Creative Director:
Phil Crowe
VFX Supervisor/CGI Lead:
Robert Sethi
Lead Flame Artist:
Andy Bate
Lead Flame Artist:
Paul O'Shea
VFX Producer:
Arielle Davis
VFX Producer:
Adam Reeb
Executive Producer:
Sue Troyan
Music Company:
Beacon Street Studios
Producer:
Caitlin Rocklen
Film Transfer Company:
CO3
Colorist:
Stefan Sonnenfeld
Mix Company:
Pop Sound/Digital One
Engineer:
Mitch Dorf
Engineer:
Eric Stolberg
Assistant Engineer:
Robert Weiss
Producer:
Erin Reilly
Producer:
Cameron Shaw
Executive Producer:
Susie Boyajan

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