Old Spice: Fabio's Message to Ann Christine Diaz

Old Spice hires a new (old) stud.

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It looks like TMYMCSL, aka Isaiah Mustafa,might be moving on to his next gig now that a new (old) spokestud has stepped up to pimp Old Spice. Golden maned B-Lister and bodice ripper icon Fabio has emerged as the new man behind the deodorant in a series of new spots and print ads out of Wieden + Kennedy Portland. The spots appear on a new Old Spice Youtube Channel NewOldSpiceGuyFabio.com, and also arrived via a spectacular press kit that included, among other things, a big sausage, candles and a "tailor-made" video dedicated to yours truly.

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Jul 20, 2011
Weiden + Kennedy Portland
Old Spice
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