Creativity

Old Spice: Film

Make you a star.

Published on Sep 11, 2012

Editor's Pick

Old Spice continues to own the ridiculous, at least when it comes to ads. Wieden & Kennedy Portland's "Believe in Your Smellf" work for the brand's Champion line continues with "Film," featured Green Bay Packers player Greg Jennings, prancing about in a movie about his life. A nice random twist at the end (hint: it has to do with that golden retriever) is a bow on this cute little package, which is the first work from Old Spice featuring Jennings.

The brand has previously worked with Ravens player Ray Lewis, which showed him riding a raven.

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About

Credits

Date
Sep 11, 2012
Agency:
Weiden + Kennedy Portland
Client:
Old Spice
Director:
Ulf Johansson
Prod. Co.:
Smith & Jones

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