Creativity

Introducing the Revolutionary Football Hair Helmet From Old Spice

Wear It in the Boardroom or in the Shower, for All-Day Protection

By Simon Dumenco. Published on Dec 02, 2015

Editor's Pick

A breathy voiceover at the start of this ad sets the thrilling agenda: "Football. Innovation. Old Spice."

We then see an alpha male working out, dominating a meeting, playing a grand piano, lounging shirtlessly and even showering as he explains the secret of his "sports success": the Old Spice Hair Helmet, a football helmet with a long blond wig attached to it, which he's wearing throughout the commercial (even in the shower). "I never have to choose between protection and having a great head of hair," our protagonist explains, adding, "Don't believe me? Don't worry. I do."

Honestly, if this product were real, we'd be able to get our Christmas shopping done a lot earlier this year.

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About

Credits

Date
Dec 02, 2015
Agency:
Wieden & Kennedy
Client:
Old Spice
Creative Director:
Jason Kreher
Copywriter:
Ansel Wallenfang
Copywriter:
Andy Laugenour
Art Director:
Derrick Ho
Art Director:
Ruth Bellotti
Art Director:
Chen Liang
Agency Producer:
Nicole Kaptur
Account Team:
Dave Ellerbee
Account Team:
Madison Savary
Account Team:
Georgie Gooley
Account Team:
Michael Dalton
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Agency Executive Producer:
Ben Grylewicz
Production Company:
W+K Production Services
Director:
Ansel Wallenfang
Director of Integrated Production:
Patty Brebner
Production Manager:
Rachel Gardell
Line Producer:
Rachel Gardell
DOP:
Anders Lund
DOP:
Jason Roark
DOP:
Matt Hayes
AC:
Jeredon O'Conner

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