Creativity

Old Spice Hair Literally Comes Alive and 'Gets Results' in New W+K Effort

Tom Kuntz Directs Two New Spots to Promote Expanded Haircare Line

Published on Jan 27, 2014

Editor's Pick

Let your hair do the talking -- and not just because you're swishing it around. Old Spice and Wieden & Kennedy release a couple of new commercials by Tom Kuntz that shows that hair washed and cared for with Old Spice is so alive, so voluble, that it might jump off your head and do your talking for you. The ads will air on TV on Super Bowl Sunday, after the game.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 27, 2014
Agency:
Wieden + Kennedy Portland
Client:
Old Spice Hair
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Jason Kreher
Art Director:
Max Stinson
Producer:
Hayley Goggin
Producer:
Katie Reardon
Exec. Creative Director:
Susan Hoffman
Exec. Creative Director:
Joe Staples
Head of Production:
Ben Grylewicz
Production Co.:
MJZ
Director:
Tom Kuntz
Executive Producer:
Scott Howard
Line Producer:
Emily Skinner
Director of Photography:
Andre Chemetoff
Editoral Company:
MacKenzie Cutler
Editor:
Gavin Cutler
Asst. Editor:
Ryan Steele
Producer:
Sasha Hirschfeld
VFX Company:
Framestore LA | London
VFX Supervisor:
Alex Thomas
Compositing Supervisor:
Russell Dodgson
Producer:
Tram Le
Producer:
Claudia Lecaros

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.