Creativity

Old Spice: I Will Live Forever

Believe and you can achieve.

Published on Jul 23, 2012

Editor's Pick

Wieden & Kennedy Portland gives the "Believe in Your Smellf" guy an Olympics twist. The spot was directed by Biscuit's Tim Godsall. It stars an unlikely protagonist who wins a neck-breaking number of medals, gains confidence and rises to legendary status (all thanks to self-help tapes, played via an Old Spice Champion-branded walkman).

With this ad, looks like Wieden has proven that when it comes to the Olympics, it can pretty much do it all. For P&G, the agency has already produced the tearjerking "Thank You, Mom" campaign.

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About

Credits

Date
Jul 23, 2012
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Director:
Tim Godsall
Production Company:
Biscuit Filmworks
Editorial:
Arcade Edit
VFX Company:
The Mission Studio
Music:
Tonefarmer
Mix Company:
Lime
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Copywriter:
Jason Kreher
Art Director:
Max Stinson
Producer:
Jeff Selis
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Director:
Tim Godsall
EP:
Holly Vega
Line Producer:
Rick Jarjoura
Editor:
Geoff Hounsell
Post Producer:
Ali Reed
VFX Supervisor:
Rob Trent
VFX Producer:
Diana Cheng
Music & Sound Company:
Tonefarmer
Producer:
Tiffany Senft
Mix Company:
Lime
Mixer:
Joel Waters
Producer:
Jessica Locke

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